TBWA\RAAD has reinforced its commitment to Saudi Arabia’s vibrant advertising landscape by establishing a world-class agency in Riyadh, which will serve as a central hub for the entire Kingdom.
Campaign Middle East editor Justin Harper spoke to Reda Raad, Group CEO at TBWA\Raad to find out more about the move.
Why are you so excited about Saudi Arabia?
As the Kingdom undergoes a significant transformation, marked by a cultural and creative renaissance, there’s an undeniable sense of momentum propelling the advertising industry forward.
This transformative energy, combined with the visionary initiatives outlined in Vision 2030, has positioned Saudi Arabia as a global powerhouse in market
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