Action Global Communications has officially relaunched in Saudi Arabia.
The agency said the move further solidifies Action’s presence in the Middle East, complementing its existing offices in the UAE and Qatar which, respectively, celebrate 30 and 20-year operational milestones this year.
Based in Riyadh, Action Global Communications Saudi Arabia offers integrated communications services. The expansion and re-entry into Saudi Arabia follows numerous high-profile projects in the Kingdom led by the company’s regional team.
“Our regional teams have delivered exceptional work in the Kingdom over the past half decade, achieving results which have yielded a robust pipeline of multi-sector opportunities,” said Barry King, General Manager of Action Global Communications in Saudi Arabia.
Additionally, the agency oversees communications for InterContinental Hotels Group in Saudi Arabia and the broader region, as well as corporate communications in Saudi Arabia for multinational technology group, Zoho Corporation.
“With the continued growth and evolution in Saudi Arabia, now is the optimum time for us to re-establish a physical in-market presence to ensure we continue delivering high quality work, and value, for current clients and future prospects,” King continued.
The agency also recognises the Kingdom’s fast-moving trajectory towards becoming a global player for new business growth and innovation.
“The Kingdom is undergoing a transformative journey of diversification and modernisation through its Vision 2030.,” said Euan Megson, Managing Director, Action Global Communications MENA.
“By bringing Action’s three-decade regional legacy and extensive expertise in communications, marketing, and production to the Saudi market, we align with the evolving landscape of Saudi Arabia and the broader region. Re-launching our presence in the Kingdom marks a significant milestone in Action’s history and reaffirms our steadfast commitment to the Middle East,” Megson concluded.
