Saudi-based creative agency BigTime Creative Shop, in collaboration with Truffle Films, has put together a four-minute cinematic showdown titled IV Crown Showdown with Salomon Ligthelm in the director’s chair to promote an exciting fight card unveiled by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority of Saudi (GEA).
The fight card’s main event is the highly anticipated clash between light heavyweight champions Artur Beterbiev and Dmitry Bivol, who are both currently undefeated in their respective careers.
To promote the fight, the BigTime Creative Shop and Truffle Films teams have taken a path of epic, cinematic visual storytelling attempting to reflect the enormity of the fight set for the 12th of October at the Kingdom Arena, which is part of the grand opening ceremony for the next Riyadh Season calendar of events.
Visual storytelling of the IV Crown Showdown campaign
The IV Crown Showdown promo film is a metaphorical journey of the two boxers, depicting all that they had to fight through to reach the top of the sport depicted as the formidable mountain. The mystical IV Crown they are pursuing within the promo film represents the 4 title belts on the line in their real-life boxing showdown.
Set in an ancient and warring period, the two mighty warriors – Beterbiev and Bivol – command their respective armies on a treacherous quest to claim a mystical crown. The crown they covet possesses immense power and is the ultimate prize resting at the summit of a foreboding mountain.
As the men embark on their separate perilous journeys, dressed and armed to the teeth, they battle fierce armies and fiercer beasts that stand between them and their prize. As they progress, their armies fall until just the two warriors remain. They eventually face off in an electrifying showdown at the top of the mountain to claim the crown.
Campaign rollout
The campaign was launched on all social media platforms, and endorsed with digital and outdoor banners, specifically in Riyadh where the boxing event will be held. The campaign will run till the 12th of October.
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BigTime Creative Shop and Riyadh Season’s IV Crown Showdown campaign blended CGI and choreographed live-action sequences to create a visual spectacle.
Ligthelm, who directed the production, is a multi-awarded ad and short film director who has also directed music videos for superstars such as Justin Bieber, Giveon, Skrillex, and The Weeknd, to name a few.
