Golin MENA has appointed Diab Nassar as General Manager, Saudi Arabia, in line with its aim to strengthen the agency’s presence in the Kingdom, supporting both its regional client portfolio and its many Saudi-based clients.
With more than 17 years of experience across diverse industries, Nassar rejoins Golin MENA, the agency where he began his communications career,
Commenting on the appointment, Stephen Worsley, Regional Managing Director of Golin MENA, said, “Diab’s vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters.”
Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said, “Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact.”
Holding a bachelor’s degree in IT, a master’s in PR and media, and proven experience in AI-driven communications, Nassar said that he is eager to help regional and international clients unlock the vast opportunities offered by the Middle East’s leading economy.
Nassar said, “I’m honoured to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin’s global excellence and our own deep local knowledge of the Saudi market.”
