Mohammad Aljuhani, Senior Manager – Marketing & CommunicationsSafe marketing will most likely fail. It has slim chances to grab attention and cut through the noise. Successful marketing hinges on taking creative risks; calculated risks.
Over the past years, our Saudi market has been experiencing unparalleled growth led by the ambition of Vision 2030. According to Saudi Arabia’s Ministry of Economy and Planning, the national GDP grew from $666bn in 2016 to $1.24 trillion in 2024, driving the growth of the marketing and advertising industry.
Similarly, advertising spend in Saudi grew from $2bn in 2017 to $3bn by 2022, according to the Riyadh Chamber, marking the highest growth in the MENA region for that period. Yet marketing effectiveness was nowhere to
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
