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posted on Jun. 13, 2025 at 2:57 pm

Game on: How Saudi is ‘poised to be a major driving force’ in gaming

posted on Jun. 13, 2025 at 2:57 pm

NEOM’s Toby Evan-Jones discusses the rise of Saudi Arabia’s homegrown gaming industry.

Toby Evan-Jones, Gaming Executive Director, NEOM on gaming

Toby Evan-Jones, Gaming Executive Director, NEOM

While the gaming industry feels incredibly fresh and cutting-edge, it is easy to forget its origins stretch back further than the 1972 launch of the Magnavox Odyssey, a product often cited as the first home-gaming console. It’s been an incredible half-century of video game development since, and yet there is no better time to be involved in the field.
The industry now stands at the threshold of an exhilarating future. Thanks to significant advances in technology and artificial intelligence, tomorrow’s gaming will be defined by more immersive experiences, expanded content and greater social connectivity. It’s no exaggeration to say the coming years will push the boundaries of what is possi

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Tags:Consumer behaviour designers developers esports Esports Olympics esports organisers eSports World Cup gaming imagineers KSA NEOM players Saudi Saudi Arabia Saudi focus SaudiFocus Toby Evan-Jones Video games Youth

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.