Ask any layman to think of advertising and one of the first images that will spring to mind is a big, bold billboard. There can be no denying that traditional outdoor advertising is one of the quintessential marketing mediums. It is literally the biggest form of regular media. But it is changing fast. Digital technologies and new thinking mean billboards and screens are much more high-tech, interactive and personalized than the giant hoardings of old. Anyone who has worked in the out-of-home industry for more than five years has already seen it transform almost beyond recognition. And it continues to change.
Campaign’s Out-Of-Home breakfast briefing on October 29, 2019 looks at how the OOH market is developing, and in particular how it is being seen in the eyes of the marketers. The event was a must-attend for clients, agencies and suppliers interested in how marketing is developing and how to take full advantage of an exciting future.
Venue: Westin Mina Seyahi, Opposite Dubai Media City, (Google maps link: https://goo.gl/maps/LrT8sEMgZny)
Date: Tuesday, October 29, 2019
08:15am: Registration & Breakfast
09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison | Editor, Campaign ME
09:05am: Keynote – Where we are going
While online advertising and social media spend are taking bites from the budgets assigned to many more traditional media channels, in the region outdoor advertising is standing strong. Many markets see budgets remaining stable, and in some places spend is even growing. A leading media spend expert analyses out-of-home advertising spend projections to see if and when this trend is likely to change.
Amer El Hajj | Chief Investment Officer – MENA, Publicis Media.
09:20am: Panel 1 – All shapes and sizes
Out-of-home advertising is a medium that can work for clients of any size. The Breakfast Briefing’s first panel looks at how different advertisers are leveraging their outdoor planning and spend to get the best results for their business. From multinationals to local start-ups, from monumental hoardings to digital screens, we look at who is using OOH and how they are making it work for them.
Arunkumar Pallikandy | Media Director, Havas Media (Moderator)
Amit Yadav | Marketing Manager, 2XL Furniture & Home Decor
Hassane Yamak | Senior Media Manager, KFC
Imranuddin Ahmed | Senior Manager – Media & Channels, RAKBANK.
10:05am: Panel 2 – Overcoming challenges
The Breakfast Briefing’s second panel brings together representatives of leading outdoor companies to discuss the challenges they must face to get the best results from their properties. The panel will discuss regulation, legislation, rates, clutter and supply, among other topics that are key to the nature of OOH advertising in the region.
Austyn Allison | Editor, Campaign ME (Moderator)
John Todary | Senior Director Specialty Leasing & Promotion, Media, Sponsorship, Meeras
Bill Fordyce | Chief Executive Officer, Backlite Media
Ursha Spranz | CMO, Lifeonscreen
11:00am: Closing comments
Austyn Allison | Editor, Campaign Middle East
Registration is now closed.
Please note, due to limited seating availability we will be sending out confirmation invites based on the registrations received. Simply registering for the event does not amount to confirmation for attendance. Our team will be checking for your confirmation emails at the door. We appreciate your support.