Campaign Online Briefing: Adtech Playbook – A roadmap to superior performance

  • When:29/11/2021 2:00 pm
  • Where:Online

Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing every brand’s ability to deliver engaging messages. 

Campaign’s next Online Briefing  will be: Adtech Playbook – A roadmap to superior performance. The panel discussion in this online event will share insights and best practices and elaborate on the challenges and solutions facing marketers today.

Join us to discover how to differentiate your brand in a crowded market and how advertisers can embrace change. The panel will discuss the latest tech innovations around apps placements and connecting with users in a streamlined and optimized fashion. They will explain how to deliver personalised ads that integrate privacy by design (including first-party data and OAID issues). And you will find out more about contextual targeting as an identity-free solution for users who opt out.

Come along for all this and more.

Date: Monday | November 29, 2021
Time: 2:00PM

Moderator: Gulrez Alam Chief Investment & Strategy Officer, ArabyAds
Kashmala Khan  Regional Head of Advertising, Huawei Ads
Imad Sarrouf | Head of Ad Technology, Choueiri Group
Nalla Karunanithy | Chief Digital Officer, Majid Al Futtaim – Retail.