It’s what you’ve all been asking for: Campaign is coming to Saudi Arabia. We are hosting our first on-location Campaign Saudi Briefing 2022: Vision and Ambition in Riyadh this summer.
For the first time in Campaign Middle East’s 14-year history, we are taking our popular Breakfast Briefing format on the road to the most exciting market in the Middle East.
We will be joined by leading Saudi agencies, media, clients and suppliers to discuss and debate media, marketing, advertising and communications in the Kingdom.
The event will see industry experts take the stage to discuss topics including: creativity in the Kingdom; spending trends; Saudi’s social scene; measurement and data… and more.
There will be presentations, debate, insights and networking galore. It will be free, it will be in Riyadh, and we will be looking forward to seeing you there and meeting the Saudi industry in person.
Campaign Saudi Briefing 2022: Vision and Ambition
For all pictures of the event, click here: https://campaignme.com/campaign-saudi-briefing-2022-in-pictures/
Venue: Crowne Plaza Riyadh, RDC Hotel & Convention, Saudi Arabia (Google Maps)
Date: Tuesday | June 14
Time: 10am –2:30pm
Topic: Creativity in the Kingdom; spending trends; Saudi’s social scene, measurement and data.
Event concludes with a networking lunch at Wildfire Brazilian Steakhouse, at Crowne Plaza Riyadh RDC, brought to you by our Headline Partner, Anghami.
10:00am. Registration & Networking Breakfast, brought to you by our Gold Partner, Dailymotion.
10:45am. Chair’s opening remarks – by Austyn Allison, Editor | Campaign Middle East.
10:50 am. Introduction speech by Sarah Al Ayed, Chief Strategy Officer | TRACCS & Board Member – Jeddah Chamber, on a state-of-the nation talk about the Kingdom today, and the state of its media, marketing and communications industry.
11:00 am. Keynote speech from Elie Habib, Co-founder & CTO | Anghami.
11.10am. Panel 1: Impact of Vision 2030 on Creativity and Communications.
When His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defence, announced Vision 2030 in April 2016, it was the most ambitious plan the Kingdom had ever seen to move its economy away from dependence on oil and gas. But along with the economic shift came a profound social change. Saudi Arabia is transforming beyond all expectations as its residents and citizens embrace a new plan for what the future can bring.
This panel will look at how Vision 2030 has unleashed a new wave of Saudi creativity, what that wave means for advertising in the Kingdom, and what needs to be done to make sure creativity can thrive long into the future.Speakers:
Moderator: Racha Makarem, CEO MENA | Starcom
Mohammed Bahmishan, Chief Creative Officer | Publicis Communications KSA
Hamza A Jeddawi, Chief Marketing Officer | Salam (Integrated Telecom Company)
Faisal Shams, Business Solutions – Head of Teleco and Government | Snap Inc.
11:40am Panel 2: The Voice of Saudi – Why Saudi is the Centre for Podcasts in MENA.
This panel will discuss the growth of podcasts in KSA, what content is driving this growth, and why there has never been a better time to be a podcast creator in Saudi Arabia.
On top of covering the landscape, this panel will deep dive into how brands can create or leverage podcasts, covering some of the region’s most successful podcasts. The expert panelists will cover the podcast angle from the distribution, brand, creator and aggregator angles.
Now is the time to make your voice heard, and The World Is Listening.Speakers:
Moderator: Ramy Al-Kadhi, Head | Anghami Studios
Ammar Sabban, Podcaster & Owner | MSTDFR
Abdulaziz Alhudian, CEO | MICS
Elias Saroufim, Deputy Managing Director | Mindshare KSA
12:10pm. Saudi Insights
Presentation on Proven Strategies to Fuel Your Digital Growth in Saudi:
The presenation would cover: State of Digital Marketing in Saudi, Integrated Media Strategies for Brands & Future-Proof Media Opportunities.
Speaker: Dalya Bahanshal, Performance Marketing Analyst | Assembly.
12:20pm. Panel 3 – Panel on Mastering the Media Ecosystem
There’s no business like media business.
In an ever-developing Saudi Arabia, challenges and opportunities in the media world are available more than ever. From people consuming media differently, brands evolving their strategies and comms, and publishers competing to produce and distribute better content, with success metrics and measurement being the underlying factor influencing all business decisions.
Jehan Al-Hdawi, Senior Commercial Manager – Government Sector & SME, MBC Media Solutions
12:50pm. Coffee break.
12:55pm. Panel 4 – Shopping in the Era of Conversation
Although the pandemic accelerated adoption of business messaging, it’s clear that it’s a habit that will stick around. This expert panel will speak on the changing customer engagement preferences to a digital-first, messaging-based interaction. The panel would discuss use cases for Business messaging ; and also how Business Messaging can be a catalyst for the growth of e-commerce overall in the MENA region and the key challenges that lie ahead.Speakers:
Moderator: Leen Fakhreddin, Creative Agency Partnerships Lead MEA | Meta
Mohammed El-Khayat, Head of Customer Experience | Nissan Saudi Arabia
Stanislas Petit, Head of API partners EMEA | Vonage
Gerrit Rode, Founder & Managing Director | 360dialog
1:25pm. Saudi Insights
Presentation on The Growing Appetite for OTT and Content Streaming in KSA
Speaker: Saif Nimry, Managing Director | Ipsos KSA.
1:35pm. Panel 5 – Driving demand against all odds
The panel provide an overview of the local market and how clients are rapidly embracing lower-funnel activation on both owned and unowned assets. This is allowing them to build new revenues streams on top of their traditional monetization channels. The panel will look at real-world activations for local clients that showcase best practice, and will address the challenges that clients, suppliers and agencies face, and discuss how those challenges can be overcome. The panel will debate what the prerequisites are for reaching digital maturity, and the strengths and weaknesses of unconventional digital infrastructure.Speakers:
Moderator: Safwan Kanj, General Manager | MediaCom KSA
Samer Al-Saqqa, Director of Marketing | Leejam Sports Company
Mohamad Tabch, Digital Director | Mindshare
2:05pm. Panel 6 – Not all reach is created equal: Understanding the value of attention
With our daily lives bombarded with countless pieces of content, messages and adverts across multiple screens, we’ve never been so distracted and the battle for our attention has never been fiercer. This is as true in Saudi as it is elsewhere so what can brands do to capture people’s attention and create emotion? Yes, attention is the new gold.
Our panel of business leads, strategists and data experts will discuss how you can better tailor your marketing for disproportionate effectiveness by driving disproportionate attention with your consumers. Bespoke research has shown how this can drive both long-term success as well as short-term sales uplift. Make sure you give this session your full attention.Speakers:
Moderator: Ziad Khammar, COO | DMS
Saleh Ghazal, MD | OMD
Dr Hoda Daou, GM | Annalect
Daniel Shepherd, Head of Strategy and Product | PHD
2:35pm. Chair’s Closing remarks – by Austyn Allison, Editor | Campaign Middle East.
2:40pm. Networking lunch at Wildfire Brazilian Steakhouse, at Crowne Plaza Riyadh RDC, brought to you by Headline Partner, Anghami.
For speaker opportunities and event partnerships and more details, please email: [email protected]