Campaign Saudi Briefing 2023: Media and Marketing

  • When:12/10/2023 9:00 am
  • Where:Hyatt Regency Riyadh Olaya, Saudi Arabia

Venue: Hyatt Regency Riyadh Olaya, Saudi Arabia  (Google Maps Link)
Date: October 12, 2023
Time: 9:00am – 1:20pm. Followed by Lunch at Azure, Hyatt Regency Riyadh Olaya Sponsored by Yandex Ads


The only constant is change. And when it comes to media and marketing, change is happening fast. From new features on social media, the rise of influencers and changing marketing strategies, no-one can afford to stand still. The Campaign Saudi Briefing ensured that all audience stayed up to date in our last event in Riyadh.

Watch the event highlight video here:

Please check out the Events photos here:  https://motivatemedia.com/picture-gallery/campaignme/csb-2023-media-marketing/

Watch the Full event video here:

Event Agenda:

09:00am: Registration & Networking Breakfast

10:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East

10:05am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East

10:15am: Saudi Insights Keynote Presentation – Retail Media: The Third Big Wave in Digital Advertising

By Wassim El Jammal, Agency Development Lead, MENAT, Amazon Ads
Jarrod Michael Eckstein, Creative Strategy Lead, MENAT, Amazon Ads 

With every new wave in digital advertising comes new opportunities. In this session, you’ll learn about the origins and evolution of Retail Media, its untapped potential, and how marketers can seize the moment to grow their business and their brand.

10:30am: Panel 1 – Level up your brand: Mastering engagement in KSA’s gaming universe
It’s time to level up your brand’s engagement game. The panel discusses ventures into Saudi Arabia’s thriving gaming universe. ‘Level Up Your Brand’ is a playbook for meaningful brand engagement within the gaming community.

Nabil Moutran, Founder and CEO, Division
Wilfrid Obeng Co-Founder and CTO, AudioMob
Anthony Nghayoui, MENA Social Lead, Omnicom Media Group
Moderator: Ziad Khammar, COO, DMS

11:00am:  Panel  2 – Content, data, and commerce: Making the most of every shoppable moment
Commerce has become so omnipresent on screens and in apps that people are no longer going shopping as a conscious activity but are always shopping – surrounded by moments where they can spontaneously move from inspiration to transaction. This panel will dive into how to create a unified customer experience across platforms, leveraging data to win at personalisation and the post purchase experience, and the rise of AR, VR and AI on activating at scale.

Moderator: Ahmad Haidar, Managing Director, Dentsu KSA
Omar Khan, Head of Data & Analytics, Merkle MENA
Ramla Jarrar, President & Co-founder, MASS Analytics
Ahmad Chatila, Director of Brand & Communication, HungerStation

11:30am:  Networking Power Break.

12:00pm: Saudi Insights Keynote Presentation  – Transforming emotions into data: AI’s role in analysing viewer sentiments

By Gagan Uppal, Country Head – MENA, Xapads Media

Panelists will explore the impact of AI to comprehend and harness viewer emotions, encompassing both positive and negative sentiments in the video content. By decoding a wide spectrum of emotions, including happiness, excitement, and sadness, AI translates these emotional cues into valuable data. Marketers and advertisers can use this data to strategically place advertisements to the right audience that align with their emotions leading to better engagement, opening new vistas of opportunity and fortifying their competitive edge in the market.

12:15pm: Panel  3 – Beyond the game: The rise of non-gaming brands in Saudi Arabia’s gaming & esports ecosystem

Industry leaders discuss the growing trend of non-gaming brands venturing into the world of esports and gaming in Saudi Arabia. Discover how these brands are leveraging technology, Saudi culture, and aligning with KSA’s national vision to create meaningful partnerships, sponsorships, and engaging experiences that resonate with the gaming community and shape the future of the industry.

Moderator: Hanting Zhu, Associate Business Director – Gaming & eSports Content, Publicis Groupe
Jaime Lorenzo Areopagita Cruz, Head of Esports, Mena & South Asia, Moonton Games
Youssef Mohsen, Founder & Managing Partner, Anubis Gaming
Ibrahim Hamdy, CEO, Arabhardware

12:45pm: Panel 4 – The winning content formula: Strategies for building a campaign that works for your brand
Focusing on the Saudi and regional market, the panelists will explore strategies and best practices for being part of content that resonates with the target audience and helps elevate brand recognition, engagement, and loyalty. The discussion aims to provide actionable insights and inspire marketers, entrepreneurs, and content creators to leverage the power of compelling content in the Saudi market.

Moderator: Justin Harper, Editor, Campaign Middle East
Ramzi Ghanem, Commercial Director KSA, MBC Media Solutions
Darine Elkaissi, Managing Director KSA, Mindshare MENA
Youssef Chahine, General Manager, PHD Media 

1:15pm:  Chair’s Closing Remarks  by Justin Harper, Editor at Campaign Middle East

1:20pm:  Lunch at Azure, Hyatt Regency Riyadh Olaya – Sponsored by Yandex Ads.