The new Saudi generation has a strong interest in digital technology, social media and are geared to disrupt the market with their skill sets. Campaign’s Saudi Talent and Tech event delves into the dynamic intersection of talent and technology shaping the marketing landscape in Saudi Arabia.
This event aims to highlight the innovative strategies, emerging trends, initiatives and latest technologies like Gaming, AI, AR etc driving the Kingdom’s marketing industry forward. Hear from leading agencies, media, clients and suppliers in Saudi discuss challenges and opportunities in media, marketing, advertising and communications in the Kingdom.
Join us to learn how brands and agencies are connecting in Saudi Arabia with their young audience through new the latest marketing strategies and technologies. The event will feature keynote presentations and interactive panel discussions on how talent and tech are reshaping the advertising and marketing industry. It will also explore the challenges in investing in the Kingdom and how marketers are engaging their audiences through knowledge of local context.
Register your interest now to attend the event in Riyadh!
When: 30/05/2024 9:00 am
Where: Holiday Inn Riyadh, The Business District, Saudi Arabia (Google map link)
Event Agenda:
09:00am: Registration & Networking Breakfast
10:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East
10:05am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East
10:15am: Saudi Insights Keynote Presentation 1 – Game Play
As gaming continues to be a hot topic, in this session Amazon Ads will connect brands even further as we dive into four key KSA personas and what makes them tick.
Speakers:
Wassim El Jammal, Head of Agency Development – MENAT, Amazon Ads
10:30am: Panel 1 – Keeping up with the Gen Zs
A fast pace developing country with an even faster developing Gen Z is the cornerstone for marketers to explore. This panel will bring to attention the new age young Saudis and the role they play in impacting brands. The panel explores how Gen Z demands are evolving and are in fact challenging the norms of marketing, and brand consumer relationships. This new generation is eager to modernise. With 70 per cent of the population under the age of 30, they certainly are a powerful force for change.
Speakers:
Moderator: Reine Hammoud, General Manager, Boopin
More speakers TBC
11:00am: Saudi Insights Keynote Presentation 2 – Unified CTV platforms: How tech innovations can be a game changer in advertising
As the digital landscape evolves, technology innovations are reshaping Connected TV (CTV) advertising, presenting challenges and opportunities for marketers. Currently, media planning for CTV occurs in isolated silos, highlighting the need for a unified platform for CTV media planning, buying, and enhancing the overall effectiveness of advertising strategies. This shift paves the way for a new era in advertising.
Speaker: Gagan Uppal, Country Head – MENA, Xapads Media
11:15am: Networking Power Break
11:45am: Panel 2 – Digital transformation and emerging technologies
Exploring how organisations in Saudi are leveraging technology to transform their business and operations using the latest emerging technologies such as AI, AR, VR, blockchain, IoT, mobile, influencer marketing, metaverse etc
Speakers: TBC
12:15pm: Saudi Insights Keynote Presentation 3 – Let’s talk creative solutions
In a world overflowing with technological advancements, unlocking creativity has never been more easy and efficient. Join us for an enlightening session on how TikTok’s suite of creative products is revolutionizing the landscape for advertisers, partners, and agencies alike.
Speaker: Rita Wehbe, Partner Success Lead – Creative Product and Operation, TikTok
12:30pm: Panel 3 – Innovating tradition: Redefining cultural narratives through media and advertising
Delve into the innovative strategies behind the groundbreaking regional-first campaign launched for Diriyah Season. Discover the transformative potential of innovative collaborations in shaping brand experiences and promoting authentic and inclusive audience engagement, while aligning with the broader objectives of Saudi Arabia’s Vision 2030.
Speakers:
Moderator: Justin Harper, Editor, Campaign Middle East
Nadeem Ibrahim, Head of Digital, UM KSA
Amr Kalaawy, Managing Director, FP7McCann KSA
More speakers TBC
1:00pm: Chair’s Closing Remarks by Justin Harper, Editor at Campaign Middle East
For partnership and sponsorship oppertunities, please email Nadeem Quraishi at [email protected]. or Tarun Gangwani at [email protected]