Campaign Saudi Briefing 2024: Talent and Technology

  • When:30/05/2024 9:00 am
  • Where:Holiday Inn Riyadh, The Business District, Saudi Arabia

The new Saudi generation has a strong interest in digital technology, social media and are geared to disrupt the market with their skill sets. Campaign’s Saudi Talent and Tech event delves into the dynamic intersection of talent and technology shaping the marketing landscape in Saudi Arabia.

This event aims to highlight the innovative strategies, emerging trends, initiatives and latest technologies like Gaming, AI, AR etc driving the Kingdom’s marketing industry forward. Hear from leading agencies, media, clients and suppliers in Saudi discuss challenges and opportunities in media, marketing, advertising and communications in the Kingdom.

Join us to learn how brands and agencies are connecting in Saudi Arabia with their young audience through new the latest marketing strategies and technologies. The event will feature keynote presentations and interactive panel discussions on how talent and tech are reshaping the advertising and marketing industry. It will also explore the challenges in investing in the Kingdom and how marketers are engaging their audiences through knowledge of local context.

When: 30/05/2024 9:00 am
Where: Holiday Inn Riyadh, The Business District, Saudi Arabia (Google map link)

Registration Closed

Event Pics: https://motivatemedia.com/picture-gallery/campaignme/csb-talent-technology-2024/

Highlights Video

Full Event Video

Event Agenda:

09:00am: Registration & Networking Breakfast

10:30am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East

10:35am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East

10:45am: Panel 1 – Keeping up with the Gen Zs

A fast pace developing country with an even faster developing Gen Z is the cornerstone for marketers to explore. This panel will bring to attention the new age young Saudis and the role they play in impacting brands. The panel explores how Gen Z demands are evolving and are in fact challenging the norms of marketing, and brand consumer relationships. This new generation is eager to modernise. With 70 per cent of the population under the age of 30, they certainly are a powerful force for change.

Moderator: Reine Hammoud, General Manager, Boopin
Eng. Adel Alsayegh, CMO, The Coffee Address
Rami Al-Rousan, Director of Marketing & Communications, Electric Vehicle Infrastructure Company (EVIQ)
Saleh S. Alghamdi, General Manager – Digital Channels, Mobily
Wedyan Alahmadi, Marketing Manager, Baja


11:15am:  Saudi Insights Keynote Presentation  – Unified CTV platforms: How tech innovations can be a game changer in advertising

As the digital landscape evolves, technology innovations are reshaping Connected TV (CTV) advertising, presenting challenges and opportunities for marketers. Currently, media planning for CTV occurs in isolated silos, highlighting the need for a unified platform for CTV media planning, buying, and enhancing the overall effectiveness of advertising strategies. This shift paves the way for a new era in advertising.

Speaker: Gagan Uppal, Country Head – MENA, Xapads Media


11:30am:  Networking Power Break

12:00pm: Saudi Insights Keynote Presentation  – Let’s talk creative products!

In a world overflowing with technological advancements, unlocking creativity has never been more easy and efficient. Join us for an enlightening session on how TikTok’s suite of creative products is revolutionizing the landscape for advertisers, partners, and agencies alike.

Speaker: Yasmine Sewilam, Creative Operations Manager, TikTok

12:15pm: Panel 2 – Innovating tradition: Redefining cultural narratives through media and advertising

Delve into the innovative strategies behind the groundbreaking regional-first campaign launched for Diriyah Season. Discover the transformative potential of innovative collaborations in shaping brand experiences and promoting authentic and inclusive audience engagement, while aligning with the broader objectives of Saudi Arabia’s Vision 2030.

Moderator: Justin Harper, Editor, Campaign Middle East
Nadeem Ibrahim, Head of Digital, UM KSA 
Warren Davey, Integrated Business Director, FP7McCann KSA
Tony Yammine, Head of Government, Telco, Media, Financial Services and Real Estate, MENA, TikTok


12:45pm:  Chair’s Closing Remarks by Justin Harper, Editor at Campaign Middle East.

01:00pm:  End of Event.

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For partnership and sponsorship oppertunities, please email Nadeem Quraishi at [email protected]. or Tarun Gangwani  at [email protected]