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Social Media

ReelNow TV

ReelNow TV to launch 90-second mini-dramas in the Gulf region

AI agent for social media campaign planning agentic AI

AgenticAgencyLife.ai launches AI agent for social media campaign planning

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

Will a gaming strategy become as critical as a social media strategy?

youtube turns 20

YouTube turns 20 and reveals insights on MENA’s creator economy growth

Yara Yousef Maroun, Head of Marketing Communications for Jeep on People power: The magic of community

People power: The magic of community

Instagram Creators Summit

AlUla partners with Meta to host Instagram Creators Summit in MENA

Subway on the real-time business intelligence

Social media: The real-time business intelligence

Sumea Social

Sumea Social launches corporate influence programme

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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