Video is big. Ask any influencer. While content for social could once be striking images, now a brand – commercial or personal – is nothing without video. Phone manufacturers are recognising and driving this, building ever-better cameras, faster processors and more creative editing software into every handset.
So how should brands compete for attention? And are they doing the right thing?
How can social video complement TV and cinema advertising?
What are creatives doing right and doing wrong with video today?
To find out the answers to all these questions and more, join us at our next Campaign Breakfast Briefing – Video 2022: Moving Pictures to learn, debate and network with other industry leaders.
Campaign Breakfast Briefing: Video 2022
Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google map link)
Date: May 27
Time: 8 – 11am
08:15am: Registration & Breakfast
9:00am: Chair’s opening remarks – Introduction to the topic by Austyn Allison, Editor at Campaign Middle East.
9:05am: Panel 1: Who owns the viewers and what are the rules of engagement?
Who owns “prime time” and why are we seeing shifts in owning the time of day across different video platforms (TV, VOD, Digital video, Publishers)? As the industry increases its focus on incrementality, can we continue to plan media in silos? How is incrementality strategized, calculated and measured in terms of deliveries, when planning video across platforms?
Exploring these topics and others including “Viewability” and “Addressability”, this panel will also take a closer look at “Reach and Attention/attentiveness” – An all-new success metric and the role which it is increasingly playing for marketers in determining the right video platforms for their communications.
Moderator: Ian Manning | CEO, IAB GCC
Mathieu Yarak | Group Senior Director – Data & Insights, Choueiri Group
Roxanne Gahol | Director – Strategy, OMD UAE
Badr Bourji | Director of Marketing, Experience Hub (Destination Manager for Yas Island & Saadiyat Island)
Wisam Yamak | Regional Digital and Media Manager Colgate Palmolive
09:55am: Panel 2: Full-funnel advertising
Digital and social video offers opportunities for brands from raising awareness to driving sales, and has proven its worth as a powerful and gripping marketing tool – especially in the MENA region. But it takes knowledge, insight and skill to channel the power of video effectively online. Our expert panel takes on digital video and sees how it can be used throughout the marketing and sales panel. Join us to see how to make content that engages, and how to measure that engagement. Find out what content strategies work for different categories, different platforms and different consumers. Learn how to turn data into insights and insights into ever-better, more engaging and more effective videos.
Moderator: Toseef Butt | Regional Director – Performance & Retail Media, UM MENAT
Jennifer Fischer | Chief Innovation Officer, TBWA\RAAD
Anna Germanos | Head of CPG, Retail & E-commerce, Meta
Jacqueline Elboghdadi | Senior Group Brand Building & Strategy Director, Alshaya Group
10:45am: Closing comments
Austyn Allison | Editor, Campaign Middle East