Marketing to Millennials

  • When:03/09/2018 8:00 am
  • Where:Nada 1, Radisson Blu, Dubai Media City


Millennials, millennials, millennials… in the media, marketing and communications industry you can’t escape the word. These mysterious, youthful people will make us all either rich or redundant, depending on who you speak to. At Campaign’s third breakfast briefing, The Future of Marketing to Millennials, we put industry experts and even some real live millennials (captured in the wild and held in humane conditions) on the stage to find out what works and what doesn’t.

Venue: Al Nada, Radisson Blu, Dubai Media City
Date: Monday, September 3, 2018
Time: 8:00am

Event Video:

Key Themes covered:

What are millennials interested in?
How to market effectively to millennials?
How do they consume media?
What do they think of marketing?

Who attended:

Marketing managers
Digital marketing managers
Creative directors
Content creators and production companies
Media planners and buyers

Agenda of the event:

08:00am: Registration & Breakfast

09:00am: Chair’s opening remarks – Introduction to the topic
Austyn, editor-in-chief, Campaign

09:05am: Welcome speech
Mathieu Yarak
Digital Research Director, Choueiri Group

09:15am: Keynote speech – Welcome to the world of millennials
Jake Thomas
Head of Agency – MENA, Snapchat
Research and insights about how millennials consume goods, services and media. How are they different from generations before, how are they the same, and what are the key traits of millennials?

09:30am: Panel discussion 1 – #buyme
Marketing leaders discuss their strategies to sell to millennials. They discuss not only the tactics that work, but also the less successful experiences they have learned from over the years.

Tahaab Rais, Regional Head of Strategy – FP7 (Moderator)
Mohammed Al Taweel, Senior Manager / Campaign Management – SWYP
Richa Nair, Senior Regional Marketing Manager – Apparel Group
Gita Ghaemmaghami, Regional Marketing and Communications Manager – Sony Mobiles
Mohamed Hassib, Regional Marketing Manager – Hardee’s

10:10am: Q&A

10:15am: Panel discussion 2: #byme
The millennials strike back as a guest interviewer quizzes a young but marketing savvy panel about what they look for when they shop, what they like in ads, how much they are influenced by influencers and more.

Natasha Ighodaro, Head of Social – JWT (Moderator)
Jean-Michel Gauthier, CEO – Oliv
Bassem Hoss, Associate Manager – Initiative
Niloufar Namvar, Student – American University of Sharjah
Nada Darraj, Managing Director – Bait Maryam

10:55am: Q&A

11:00am: Closing comments