Marcomms360 – Sustainability: Time for action

Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.

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Marcomms360 – Sustainability: Time for action

Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.

Our agenda for this year’s Marcomms360 centres around sustainability and how the industry is tackling the subject. With Cop28 taking place in the UAE, the spotlight is on all sectors of the economy to up their game when it comes to becoming more sustainable.

No longer a talking point, action is now required by companies to be more sustainability now and in the future. And that brings us nicely to predictions for 2024, as these are still a key element of Marcomms 360.

The sessions are concise and the speakers are industry leaders who have done the hard work of cutting out the fluff and will focus on the facts that matter.

Campaign’s Marcomms360 conference is an intensive, interesting and entertaining half-day event dedicated to the media, marketing and communications industry.

Now in its fifth year, it helps professionals anticipate and navigate the year ahead. As well as providing excellent networking opportunities, the schedule will feature regional insights and keynotes from leaders within the industry and related fields.

Date: December 12, 2024

Time: 8AM – 12PM

Venue: TBC

Speakers

Group Head of Marketing and Corporate Communication, Al Masaood

Revenue and Partnership Director, Bigo Technology, BIGO Ads

Head of marketing and communications, Masdar City

CEO & Co-Founder, ADscholars

Creative Director, Eventum Premo & EP Dubai Agencies

Executive Creative Director, TBWA \ RAAD

Managing Director, Chief Commercial Officer, MENAT, HSBC Bank Middle East Ltd

Global Head of Marketing & Communications, EON

Sustainability Lead MEA, Uber

CEO & Founder, Hardaker & Co

Agenda

08:00am

Registration & Networking Breakfast


09:00am

Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East


09:05am

Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East


09:10am

Sustainability update in relation to COP28 & Al Masaood’s sustainability reporting and framework

By Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood

09:30am

Social media advertising: Grasping the integration trend to lead future development

By Miley Hong, Revenue and Partnership Director, BIGO Ads

09:50am

2024 What’s coming: Exploring trends in sustainability marketing

By Nermeen Negm, Head of marketing and communications, Masdar City

10:10am

Maximising efficiency through the power of AI-driven marketing

By Neel Pandya, CEO, Pixis

10:25am

Rising digital media investment in gaming: Winning over traditional platforms

By Srikanth Rayaprolu, CEO & Co-Founder, ADscholars

10:45am

Coffee Networking Break


11am

Less Tress and Windmills! How can marketing and communication teams drive distinction for brands and deliver unique, commercial sustainability outcomes?

By Moderator: Alyson Henshaw, Managing Director, Chief Commercial Officer, MENAT, HSBC Bank Middle East Ltd
Hayleigh Ford, Global Head of Marketing & Communications, Seagrass, a subsidiary of EON
Kim Hardaker, CEO & Founder, Hardaker & Co.

11:20am

Living visual: New era of event design and communication

By Tiun Pavel, Creative Director of Eventum Premo & EP Dubai Agencies

11:40am

The crucial role of advertising in promoting sustainability

By Santiago Cuesta, Executive Creative Director, TBWA \ RAAD

11:55am

Uber’s Sustainability Efforts in the Region and Beyond

By Fady Nakouzi, Sustainability Lead MEA, Uber

12:10am

Chair’s closing remarks by Justin Harper, Editor at Campaign Middle East

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