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Waldorf Astoria, Dubai Palm Jumeirah

Thursday, November 14, 2019

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About event ...

Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.

The agenda for this year’s Marcomms360 – Predictions 2020 is to make great ideas accessible and spark conversation. Marcomms360 will bring inspiration, vision and clarity on what the next 12 months will bring for the industry. The speeches are concise; the speakers are industry leaders who have done the hard work of cutting out inessential ideas and bringing in only the facts that matter.

Venue: Waldorf Astoria, Dubai Palm Jumeirah
Date: Thursday, November 14, 2019
Time: 8:00am onwards

Registrations are now closed for this event. .

If you have already registered, please check your emails for confirmation.
Registrations are now open for the Campaign Industry Night 2019.

Who's Speaking ?

Meet our speakers

Managing Director, OMD UAE

Managing Director, Isobar MENA

Chief Product Officer– Publicis Media

Regional Managing Director, MENA

Chief Marketing Officer, Choueiri Group

Deputy General Manager MMP World Wide

Deputy Managing Director, Dubai | Weber Shandwick MENAT

Deputy Managing Director, Abu Dhabi | Weber Shandwick MENAT

Regional Head of Strategy & Truth Central MENAT, FP7McCANN MENAT

Co Founder & Head of Middle East, VAMP

Editor, Campaign Middle East

Agenda .

10 speakers, each with a 20-minute time slot (mostly 15 minutes presentation + 5 minutes Q&A) to share their key predictions on what would impact the business in the region. Expect facts, figures and how-tos.
November 14, 2019
08:00am – 09:00am

Registration and networking breakfast

09:00am – 09:10am

Introduction

Austyn Allison
Editor | Campaign Middle East

09:15am – 09:35am

Opening remarks

09:40am – 10:00am

Internet of Things

Khaled Abou Nader
Chief Product Officer | Publicis Media

10:05am – 10:25am

Media Planning

Lee Boden
Regional Managing Director, MENA | Initiative

November 14, 2019
10:30am – 10:50am

Marketing technology

Saleh Ghazal
Managing Director | OMD

10:55am – 11:15am

Integrated Communications

Walid Yared
Chief Marketing Officer | Choueiri Group

11:15am – 11:35am

Coffee break

11:40am – 12:00nn

Customer Experience

Ziad Ghorayeb
Managing Director | Isobar

12:05pm – 12:25pm

Nudging Forward

Tahaab Rais
Regional Head of Strategy & Truth Central | FP7 McCann MENAT

November 14, 2019
12:30pm – 12:50pm

Saudi of the Future

Moustafa Ismail
CEO | SMAAT Co.

12:55pm – 01:15pm

PR Predictions for 2020 and beyond

Rachel Dunn
Deputy Managing Director, Dubai | Weber Shandwick MENAT
&
Noura Al-Sarraj
Deputy Managing Director, Abu Dhabi | Weber Shandwick MENAT

01:20pm – 01:40pm

The Top 5 Programmatic Predictions 2020

Nader Bitar
Deputy General Manager | MMP Worldwide

01:45pm – 02:05pm

The shifting landscape for Middle East influencers in 2020

Karl Mapstone
Co Founder & Head of Middle East | Vamp

02:10pm – 02:15pm

Closing remarks

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Sponsors .

Gold Partners
Networking Partner
Strategic Partners
Venue Partner
Beverage Partners
Presented by