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Marcomms360 – Sustainability: Time for action
Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.
Our agenda for this year’s Marcomms360 centres around sustainability and how the industry is tackling the subject. With Cop28 taking place in the UAE, the spotlight is on all sectors of the economy to up their game when it comes to becoming more sustainable.
No longer a talking point, action is now required by companies to be more sustainability now and in the future. And that brings us nicely to predictions for 2024, as these are still a key element of Marcomms 360.
The sessions are concise and the speakers are industry leaders who have done the hard work of cutting out the fluff and will focus on the facts that matter.
Campaign’s Marcomms360 conference is an intensive, interesting and entertaining half-day event dedicated to the media, marketing and communications industry.
Now in its fifth year, it helps professionals anticipate and navigate the year ahead. As well as providing excellent networking opportunities, the schedule will feature regional insights and keynotes from leaders within the industry and related fields.
Date: December 12, 2024
Time: 8AM – 12PM
Venue: TBC
Speakers
Managing Director, Chief Commercial Officer, MENAT, HSBC Bank Middle East Ltd
Agenda
08:00am
Registration & Networking Breakfast
09:00am
Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East
09:05am
Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East
09:10am
Sustainability update in relation to COP28 & Al Masaood’s sustainability reporting and framework
By Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood
09:30am
Social media advertising: Grasping the integration trend to lead future development
By Miley Hong, Revenue and Partnership Director, BIGO Ads
09:50am
2024 What’s coming: Exploring trends in sustainability marketing
By Nermeen Negm, Head of marketing and communications, Masdar City
10:10am
Maximising efficiency through the power of AI-driven marketing
By Neel Pandya, CEO, Pixis
10:25am
Rising digital media investment in gaming: Winning over traditional platforms
By Srikanth Rayaprolu, CEO & Co-Founder, ADscholars
10:45am
Coffee Networking Break
11am
Less Tress and Windmills! How can marketing and communication teams drive distinction for brands and deliver unique, commercial sustainability outcomes?
By Moderator: Alyson Henshaw, Managing Director, Chief Commercial Officer, MENAT, HSBC Bank Middle East Ltd
Hayleigh Ford, Global Head of Marketing & Communications, Seagrass, a subsidiary of EON
Kim Hardaker, CEO & Founder, Hardaker & Co.
11:20am
Living visual: New era of event design and communication
By Tiun Pavel, Creative Director of Eventum Premo & EP Dubai Agencies
11:40am
The crucial role of advertising in promoting sustainability
By Santiago Cuesta, Executive Creative Director, TBWA \ RAAD
11:55am
Uber’s Sustainability Efforts in the Region and Beyond
By Fady Nakouzi, Sustainability Lead MEA, Uber
12:10am
Chair’s closing remarks by Justin Harper, Editor at Campaign Middle East
Event Coverages
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Gold Sponsors
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