Campaign Breakfast Briefing: OOH 2022 – The Road Ahead

  • When:25/10/2021 8:00 am
  • Where:Westin Mina Seyahi, Opposite Dubai Media City

Event Highlights :

Campaign Breakfast Briefing: OOH 2022 – The Road Ahead

2020-21 was a tough time for the out-of-home (OOH) media industry, with lockdown compounded by budget cuts. But it is bouncing back on news of plummeting infection rates and the long-awaited opening of Expo 2020 Dubai, the greatest show on earth.

Campaign’s first in-person Breakfast Briefing since the start of the pandemic brought the industry together in person to network and to hear OOH experts discuss the future of the world’s oldest media.

Attendees joined us for coffee, conversation, debate and insight on October 25 at The Westin Mina Seyahi. To keep Campaign’s return to the real world safe and socially distanced, numbers will be limited. Attendance is free, but make sure you register early for the best chance of securing an invite.

Campaign’s Breakfast Briefing – OOH 2022 – The Road Ahead
Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google map link)
Date: Monday | October 25
Time: 8 – 11am

Full event video:

The Agenda

08:15am: Registration & Breakfast

09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison | Editor, Campaign ME

09:05am: Keynote speech on the overview of the OOH industry in the region.
By Andre Youssef, Chief ADEX Officer – IPSOS MENA

09:20am: Panel 1: The Creative Challenge

OOH is a large-scale medium and can be the most impressive way to market a brand. But to make a billboard, lamppost or hoarding truly stand out takes a brand with a vision and a creative team that can translate it.

Our panel brings together brands and agencies to discuss creative planning and execution of engaging and effective outdoor campaigns. From strategy to execution, they examine how to make OOH gripping and moving at all levels of the sales and marketing funnel. They debate what makes vibrant creative stand out from the everyday, and address topical challenges such as marketing around Expo 2020 and the 2021 shopping season.

Moderator: Austyn Allison | Editor, Campaign Middle East
Joe Lahham | Managing Director, TBWA\RAAD
Joy Sahyoun | Group General Manager, Equation Media
Anamika Priyadarshi | Head of Marketing, Jashanmal Group

10:00am: Q&A

10:05am:  Panel 2:  Measuring up – OOH, data and technology

Join a panel of industry experts representing leading OOH media stakeholders to discuss today’s marketplace, innovations, tech initiatives, and the underlying opportunities. Our panelists will discuss how to strengthen the OOH’s position as a highly integrated part of the media mix. This panel will share why is it becoming urgent for the OOH industry to adopt data and technology. They’ll also provide expert advice on how buyers, sellers and technology providers can work together to build a steadily growing and accountable ecosystem.

Moderator: Maud Moawad | CEO, Seventh Decimal
James Harrison | Chief Commercial Officer, BackLite Media
Josh Busteed | Chief Commercial Officer, ARN / MPN
Philip Matta | Chief Operating Officer, Hypermedia
Aude CICILE Marketing Director, JCDecaux

10:50am: Q&A

11:00am: Closing comments
Austyn Allison | Editor, Campaign Middle East