Campaign Breakfast Briefing: The Future is Now

  • When:16/06/2023 8:00 am
  • Where:Grand Plaza Mövenpick, Media City

Event Name: Campaign Breakfast Briefing: The Future is Now

Technology is rapidly changing the creative industry from AI to gaming and augmented reality. Campaign Middle East will take a look at these hot topics and others, and what opportunities they present for brands and advertisers.

Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: Friday | June 16th 2023
Time: 8 – 11am

Please check out the Events photos here: https://motivatemedia.com/picture-gallery/campaignme/cbb-the-future-is-now-2023/ 

Event Agenda

8:00am: Registration & Networking Breakfast

9:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East.

9:05am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East.

9:10am: Keynote Presentation: Role of AI in Digital Marketing by Neel Pandya, CEO – EMEA & JAPAC, Pixis.
From personalized customer experiences, streamlined processes to optimized advertising efforts, AI has transformed the landscape of digital marketing by empowering businesses to leverage advanced algorithms and data analysis. AI empowers and equips marketers to deliver targeted communications, implement tasks on autopilot mode, and make informed decisions, ultimately driving higher conversion rates, customer satisfaction, and business growth in the digital realm. Thus optimizing ROI by manifolds. Please join this keynote for more such informative insights.

9:30am: Panel 1 Topic: Gaming! The Next Frontier for Brands
Join us for a panel discussion centered around the exciting realm of gaming, where we will delve into the plethora of opportunities for brands to establish meaningful connections with a captive audience. Our esteemed panelists will navigate crucial subjects including the attention economy, uncovering the vast creative potential for brands within gaming, and imparting valuable insights on crafting a well-defined gaming strategy. Don’t miss this informative session as we unravel the dynamic world of gaming and unlock its untapped potential for your brand’s success.
Moderator: Nabil Moutran, Founder and CEO, Division
Hanting Zhu, Gaming & Esports Lead, Publicis Groupe
Hiba El Deek, Audience and Data Strategy Manager, Beiersdorf
Collin Bradley Allin, Oakley META Sports Channel Head and GCC BBM, Essilor Luxottica
John Lacey, Country Manager, Level Infinite MENA, Tencent Games Global

10:15am: Panel 2 Topic: The Future of Advertising
We take a look at how technology is changing the way brands advertise online and offline. From the power of generative AI such as ChatGPT to the expanding metaverse, it is a fast-paced world. Join this panel to see how top brands and agencies are adapting the latest technologies in the field of marketing and advertising.
Moderator:  Justin Harper, Editor, Campaign Middle East.
Mai Cheblak, Head of Corporate Marketing, Events & Sponsorships, Emirates NBD
Tariq Jaser,  Co Founder and Head of Marketing, Myco
Beverley D’ Cruz, General Manager Pizza Hut Middle East Pakistan, Yum Restaurants International
Klaus Kajetski, Founder / CEO, YaLLa Esports

10:55am: Chair’s Closing Remarks – by Justin Harper, Editor | Campaign Middle East.