When the coronavirus crisis first hit the region, out-of-home was one of the media channels most affected. It was where people weren’t: out of their homes.
But since lockdowns have been lifted, the sector has begun to bounce back.
It has changed, though. The advertisers on our cities’ billboards, mupis, screens and lampposts are different, and so are the messages those brands are sending.
Campaign’s Online Briefing: OOH 2021 looks at who the new players are, and what they have to say. It also asks more traditional outdoor advertisers how the game has changed for them.
We bring together brand leaders and other industry experts to see how Covid-19 has affected OOH advertising, and how marketers can leverage a resilient and powerful medium in the ever-changing ‘new normal’.
On the Agenda
- How has brands’ messaging changed?
- How has their target audience changed?
- How has OOH’s role in brands’ media mix changed?
- Have brands adapted their OOH creative for Covid-19?
- Do brands foresee their OOH media and messaging plans returning to ‘normal’ any time soon?
- How will brands’ OOH strategy evolve further in 2021?
- What learnings from the early days of the pandemic will brands carry forward and build on in 2021?
- What have been the primary challenges to OOH this year from an advertiser perspective?
- Where are the strengths of OOH right now?
Moderator: Austyn Allison | Editor, Campaign ME
Speaker: Fadi Maktabi | Managing Director, Hearts & Science
Speaker: Siddarth Sivaprakash | Head of Marketing, Home Centre (Landmark Group)
Speaker: Josiane Assaad | Senior Marketing Director, talabat
Here’s the complete webinar video in case you have missed it: