Campaign Breakfast Briefing: Sharpening Your Marketing Strategies
Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: Friday | March 17
Time: 8 – 11am
Join us at our March Breakfast Briefing where we will take a deep-dive into marketing strategies for the year ahead. Campaign Middle East will be shining a light on the worlds of CTV advertising, hyper-personalized consumer engagement and brand safety among other trending marketing topics.
International tech company CleverTap will be making the keynote speech giving valuable insights on on how brands can harness hyper-personalization to elevate digital experiences and unlock customer growth, engagement, advocacy & retention. Two insightful panels will follow on Brand Safety and the rise of CTV advertising in the region.
08:00am: Registration & Breakfast.
9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East.
9:05am: Chair’s opening remarks by Justin Harper, Editor at Campaign Middle East.
9:10am: Keynote Speech: Gearing Up To Climb The Personalization Ladder And Maximize Growth
Over 70% of customers expect brands to deliver highly personalized experiences, and 76% are disappointed when organizations fail. The pressure is on marketing teams to align marketing, messaging and communications with the unique needs of their customers in real-time. It requires a bold approach and a data-informed strategy. Both are at the core of the “Personalization Ladder,” the new framework that marketers can follow to deliver hyper-personalized and magnetic experiences that attract and retain customers, accelerate growth and create value built to last. In this session, we will equip you to:
- Understand the Personalization Ladder and how you can use this construct to super-charge marketing and scale results.
- Assess your current level of maturity and address critical issues.
- Architect strategies to move up the Personalization Ladder and achieve meaningful growth.
Speaker: Samer Saad, Regional Sales & Marketing Director, CleverTap.
9:25am: Panel 1: From Brand Safety to Suitability.
The past few years have been dynamic for brands in terms of protecting their reputation amid an ever-changing news cycle. From the global pandemic to highly polarised political rhetoric, it can be daunting to decide how your brand should appear in public, not to mention controlling where your ads are placed. With the rise of misinformation and disinformation, navigating these waters can be complicated. Join the panel as they discuss the critical issues shaping the future of advertising:
- The role verification plays in ensuring efficiency and effectiveness of media buying
- Strategies for navigating today’s ever-changing digital landscape while meeting consumer expectations
- How are brands harnessing the power of attention to drive business outcomes
Moderator: Justin Harper, Editor | Campaign Middle East
Abdelnabi Alaeddine, Regional Director – Digital Planning and Investment | UM MENAT
Gita Ghaemmaghami – Leader of Communication & Corporate Responsibility | GROHE
Nick Reid – SVP & Managing Director | DoubleVerify
Christos Solomi, Chief Digital Officer | Omnicom Media Group MENA
10:10am: Panel 2: The Rise of CTV Advertising and the Opportunities it Presents.
The emergence of Connected TV (CTV) as a major advertising platform is the theme of our second panel with esteemed panelists discussing the rise of CTV advertising and the opportunities it presents. Panelists include experts from a leading technology firm and advertising agency.
Moderator: Richard Fitzgerald – CEO, Founder | Augustus Media
Dylan Temple-Heald, Head of Precision MENA | Publicis Media
Zeinab Karaki, Head of Digital Marketing Transformation – MENA Branding | Google
Céline Gauthier-Darnis, EVP – MENA & APAC | Equativ
10:55am: Closing comments by Justin Harper, Editor at Campaign Middle East.