Ramadan is a time for meaningful conversations and cultural exchange; it is also the time when consumers splurge.
For many brands, this is the busiest time of the year. The Holy Month serves as an opportunity for marketers and advertisers to connect with an audience in a way that aligns with the values of the community. As we head into the month of Ramadan, learn how you can create an engaging experience for your audience.
While we look forward into 2023, find out how hybrid experiences, Web 3.0 and the evolution of retail media change the marketing landscape. Campaign’s Breakfast Briefing on Ramadan Advertising and The Year Ahead for Marketing and Media is an excellent opportunity for platforms, agencies and brands to understand how to engage with consumers in the region, increase brand awareness and drive sales throughout the year. The event features a variety of interactive activities such as panel discussions, talks and Q&A sessions with industry experts.
With old traditions, new consumer habits and progressive tech, get prepared for a year like never before.
Please check out the Events photos here: https://motivatemedia.com/picture-gallery/campaignme/cbb-ramadan-2023/
Event Full Video:
Campaign Breakfast Briefing: Ramadan Advertising & the Year Ahead for Marketing and Media
Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: Friday | February 17
Time: 8 – 11am
The Agenda
08:00am: Registration & Breakfast
9:00am: Chair’s opening remarks by Nadeem Quraishi, Publisher at Campaign Middle East.
9:05am: Keynote Speech – Belong Differently this Ramadan
Every brand wants to belong during Ramadan, to join this moment of togetherness and remain at the heart of the conversation, rather than disrupting it. But with everyone trying to belong to a single moment that’s shared by thousands of brands, how can you belong differently? Jochen Bischoff gives a sneak peek at how TikTok can help your brand do just that, while still remaining true to your brand’s story.
Speaker: Jochen Bischoff, Head of Consumer Business Partnerships MENA – Global Business Solutions, TikTok
9:20am: Panel 1 : Customers at the heart
How leaders are navigating the evolving advertising landscape to best serve customers
The ever-evolving digital advertising landscape is creating new opportunities for brands to build closer connections with customers. In this session, Amazon Ads brings together business leaders from the worlds of brand, agency and retail to discuss the challenges they are solving for and their learnings on building meaningful customer connections during Ramadan and beyond.
Speakers:
Moderator: Sal Vakilian – CPG Industry Lead | Amazon Ads MENA
Mehdi Moutakil – CMO | L’Oreal Middle East
Maria Poulton – Managing Director | UM UAE
Sumit Kapoor – Director of Marketing & Prime | Amazon MENA
10:05am: Panel 2: Old traditions, new habits
How advertising content has evolved during Ramadan.
As audiences turn digital, marketers are looking for innovative ways to provide a new experience for consumers while holding on to the core values of Ramadan. In this session, panel speakers will address how content has evolved during Ramadan in advertising, whether the industry has been playing safe with traditional messaging, how the younger generation reacts to traditional content and how marketers can adapt to new forms of media consumption.
Speakers:
Moderator: Aakriti Goel – Head of Strategy & Insights | Leo Burnett
Dzila Dik – Marketing Manager | Lego MEA
Lara Abizeid – Equity Innovation & Marketing Excellence Director MENAP | Mondelez
Amer Chehab – Head of Agency Development | Snap MENA
Mona Al Borno – UAE Marketing Director | Majid Al Futtaim Shopping Malls
10:45am: Q&A
10:50am: Closing comments by Nadeem Quraishi, Publisher at Campaign Middle East.