Campaign Breakfast Briefing – Content and Storytelling Strategy

  • When:11/06/2019 8:15 am
  • Where:Westin Mina Seyahi, Opposite Dubai Media City

Gather round while we tell you a story.

On June 11, Campaign will host a breakfast briefing bringing together the key characters in the ongoing tale of the region’s storytelling and content journey. There will be creatives, brands, planners, technologists, media and dragons (subject to availability) on stage to discuss today’s hot topics about strategy, creation and ownership of content that puts brands closer to consumers’ hearts.

Venue: Westin Mina Seyahi, Opposite Dubai Media City, (Google maps link: https://goo.gl/maps/LrT8sEMgZny)
Date: Tuesday, June 11, 2019
Time: 8:15am

Agenda of the event

08:15am: Registration & Breakfast

09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison | Editor, Campaign ME

09:05am: Keynote – Weaving stories
A key marketing head from a leading brand explains what storytelling means to them, and how they approach content creation.
Alex Malouf, P&G, Corporate Communications – Indian Subcontinent, Middle East and Africa

09:20am: Panel 1 – Finding your voice
This panel will look at what you should say and how you should say it. With input from brands, media and content creators traditional and modern, our experts will examine how brands can decide what their key messages are, what tone of voice is right to convey their stories, and what channels are most appropriate. The panel will look at content strategy from a variety of angles, each bringing new insight to the conversation.
Moderator: Richard Fitzgerald, Founder, MD, Augustus
Dhruv Warrior, Associate Creative Director, VMLY&R
Simona Sotirovska, Marketing and Communications Manager, Hertz MEA
Lora Garrad | Partnerships Manager, Middle East | Vamp

10:00am: Q&A

10:05am: Panel 2 – The ever-evolving content ecosystem
The morning’s second panel will look at the tools modern story tellers have at their disposal. From ad tech to social media to new ways to tackle traditional platforms, brands can now speak to their customers in a multitude of different ways. But how do you choose when to use the latest technology and when to go back to basics? We will discover how to tell stories and when to use the many options available.
Moderator: Hassan Ali, Business Director – Content & Partnerships, Futuretech
Carol Matta, Product Director – Native Advertising, DMS
Maher Ghazal, General Manager, OMD UAE
Imad Lahad, Global co-lead, Digital Practice and Head of AI Comm’s lab, APCO.

10:50am: Q&A

11:00am: Closing comments
Austyn Allison | Editor, Campaign Middle East

Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google maps link: https://goo.gl/maps/LrT8sEMgZny)
Date: Tuesday, June 11, 2019
Time: 8:15am

Please note, due to limited seating availability we will be sending out confirmation invites based on the registrations received. Simply registering for the event does not amount to confirmation for attendance. Please fill in your details before 6pm, June 9, 2019. Our team will send across a confirmation email on June 10, 2019. Please carry the confirmation email with you to attend the event. We appreciate your support.