Automatic for the people: TECH & AI
Advertising technology is undergoing a once-in-a-generation transformation. Cookies are being phased out and programmatic – the cornerstone of ad tech for the past decade – will never be the same. Web3, NFTs, the metaverse and more are forcing industry professionals and consumers alike to reimagine advertising’s relationship with the digital world. Artificial intelligence is now working alongside human brains and promising to do much of our heavy lifting for us.
Campaign Middle East’s Technology and Artificial Intelligence Breakfast Briefing brings experts, ideas and the industry together. Join us for a morning of insights, exposition and market intelligence. Our guest experts will dissect the challenges and opportunities that ad tech and AI present today and help us navigate our digital future.
08:15am: Registration & Breakfast
9:00am: Chair’s opening remarks – Introduction to the topic by Austyn Allison, Editor at Campaign Middle East.
9:05am: Panel 1: Artificial intelligence for effortless, intelligent, agile and scalable marketing
Modern marketing is all about juggling complex consumer behaviour, changing laws and regulations, constantly evolving ad platforms, market saturation and privacy concerns all at once. Growth hacks that worked in the past are no longer worth the damage they can do. In this session our panel will discuss how, in a move away from reductionist logic, artificial intelligence and machine learning are taking a truly explorative perspective towards what actually works. Guest experts will explore how brands can scale all aspects of their marketing and augment their decision-making in a world of increasingly diverse audience behaviour and explain how incorporating codeless AI into marketing can let brands optimise performance metrics.
Moderator: Neel Pandya | CEO, APAC & Europe, Pixis
Professor Paul John Hopkinson | Head of School of Social Sciences & Edinburgh Business School, Heriot-Watt University
Christos Solomi | Chief Digital Officer, Omnicom Media Group MENA
Tala Nawfal | Marketing Manager, Brand – Central Europe & MEA, Visa
09:55am: Panel 2: Answer the call – The changing face of mobile engagement
As more and more consumers shift to a mobile-first mindset, brands need to keep up. Their marketing and functionality must speak to their customers where they spend most time: on their handsets.
Our panel looks at effective marketing through apps and platforms, how to choose partners and how to maximise returns media and messaging plans using data and technology such as machine learning, dynamic creative optimisation and lookalike profiles.
Moderator: Mohamed Mahmoud | Head of Client Partnerships and Data, Huawei
Dylan Temple-Heald | Head of Precision MENA, Publicis Media
Fuad Almasoud | VP of Marketing, Viu
Daniel Young | Managing Director, InMotion
10:45am: Closing comments
Austyn Allison | Editor, Campaign Middle East
Campaign Breakfast Briefing: TECH & AI 2022
Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google map link)
Date: Thursday | September 15
Time: 8 – 11am