Campaign Breakfast Briefing: Marketing Strategies 2024: Gaming, content and brand loyalty

  • When:26/04/2024 8:00 am
  • Where:Grand Plaza Mövenpick, Media City

The world of consumer interactions are evolving fast and businesses recognise the need to constantly level up their marketing approach. The panels aim to explore strategies and trends including gaming, content and brand loyalty. The gaming industry is booming and in-game advertising, influencer partnerships and sponsored content within have allowed brands to raise their awareness. Join us to discover how brands and agencies are differentiating themselves to gain loyal customers.

Event Highlights Video

When: 26/04/2024 8:00 am
Where: Grand Plaza Mövenpick, Media City (Google map link)

Join Campaign Middle East for our April Breakfast Briefing on Marketing Strategies: Gaming, content, brand loyalty and more. Our speakers and panelists will look at how video advertising, sponsorship of esports events and gaming offers a range of opportunities for brands to connect with consumers in creative and engaging ways.

Event Full Video:

Event pics gallery:  https://motivatemedia.com/picture-gallery/campaignme/cbb-marketing-statergies-2024/


08:00am: Registration & Breakfast

9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East

9:05am: Chair’s opening remarks by Justin Harper, Editor at Campaign Middle East

9:10am: Keynote presentation – Crafting consumer connections through content 

Shaking up the content game, the speakers will explore examples of how brands can elevate their connections with consumers by leveraging positive provocation and the latest innovations. It will delve into the brand’s thinking behind three Mentos campaigns. The speakers will demonstrate how, with enriched influencer partnerships, immersive gaming experiences, and omni channel sponsored content, brands can go beyond to deliver on the expectations of the always-on consumer.

Vikrant Shetty, Head of Content at GroupM MENA
Bernat Cobera Vidiella, Marketing Manager at Perfetti Van Melle MENA

9:30am: Panel 1: Are you playing attention? 

All eyes are on Gaming.

The gaming industry is massive and growing all the time. Latest estimates value it at around $180 billion in annual revenue. This growth is being fuelled by easier access to consoles, PCs and mobile devices, as well as the expansion of gaming audiences across multiple demographics. This rapidly-growing and exciting sector presents multiple opportunities for brands to get involved, and many already are. Join us as our esteemed panelists look into the different strategies brands are using as they break into gaming, and give insights into this dynamic digital landscape.

Moderator: Justin Harper, Editor, Campaign Middle East
Helmi Abdalhadi, House of Gaming Director, Serviceplan Middle East
Aasim Shaik, Managing Director, LPS & Streamshreek
Andrea Florence Lobo, Digital Marketing Manager, Pizza Hut Middle East & Pakistan

10:00am: Q&As

10:05am: Panel 2 – Deepening connections: Elevating loyalty in the digital age

In an era where consumer attention spans are shorter than ever, and loyalty is up for grabs, how do brands cut through the noise to foster genuine long-term connections? This panel highlights the evolving landscape of loyalty strategies, with a nod to how gamification can serve as a complementary tool to enhance customer engagement and promote brand loyalty. Experts will explore the essence of what truly drives customer loyalty today—going beyond traditional rewards to forge genuine relationships and community among users. Join the panel to explore how to nurture deeper connections with your audience, ensuring your brand remains relevant and memorable in the competitive digital marketplace.

Moderator: Ramy Mouganie, Client Relationship Director, Fusion5
Ramzi Atat, Head of Marketing & PR – Asia Pacific, Middle East & Africa, Lotus Cars
Siddarth Sivaprakash, Head of Marketing & Brand, Home Centre, Landmark Group
Samantha Billingham , Managing Partner, Evolution Group

10:35am: Q&As

10:40am: Closing comments by Justin Harper, Editor, Campaign Middle East

10:45am: Networking session

For sponsorship opportunities and for event tickets details, please email Tarun Gangwani  at [email protected] or Call 052 1466150.