Event Name: Campaign Breakfast Briefing: The New Marketing
Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: Friday | September 15th 2023
Time: 8 – 11am
The world of marketing is constantly evolving, powered by new technology and new ideas. From adtech to AI, performance marketing to measurement. We need to stay on top of what’s happening in this dynamic space or get left behind.
Join us on 15th September for a networking breakfast, followed by three insightful panels by industry experts on how the industry is shifting from traditional marketing methods and cracking the marketing code of the digital age.
Please check out the Events photos here: https://motivatemedia.com/picture-gallery/campaignme/cbb-the-new-marketing-2023/
Full Event video
Event Agenda
8:00am: Registration & Networking Breakfast
9:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East.
9:05am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East.
9:10am: Panel 1 – The evolution of data and measurement
We join forces with notable industry leaders to dissect the pivotal shifts in ad tech & measurement as well as how the changing role of data poses both challenges and opportunities across different industries. Beyond just measurement, we’ll delve into the synergy between creativity and data-driven strategies, and touch on the ever-evolving dynamics of agency-client data discussions.
Speakers:
Moderator: Natale Panella, Head of Digital, Fusion5 Advertising
Franck Ardourel, Chief Marketing and Technology Officer, Knowledge Group Consulting
Ramzi Atat, Head of Marketing and PR APAC, ME, and Africa – Lotus Cars
Ameen Jaber, Head of Marketing, Al Masaood Automobiles
Wajahat Osmani, Commercial Head – MENA, Tailwind EMEA 
9:40 am: Panel 2 – ARe you paying Attention?
In a world where consumers are craving deeper connections with the brands they buy and love, advertisers continue to seek new and better ways to cut through the noise and engage with their audiences. Augmented Reality has been one of the biggest breakthrough innovations for ad formats in recent years, with an increasing number of big brands now adding AR to their marketing campaigns. In this session, join the experts for a deep discussion on why it has changed the game and what immersive storytelling really means. Learn the value of interactive advertising experiences, and how AR is proving that immersion counts.
Speakers:
Moderator: Youmna Borghol, Head of Measurement, Snap Inc.
Maxine Minty, Senior Manager Digital Marketing, Al Shaya Group
Mazen Mansour, Data & Programmatic Lead , Omnicom Media Group MENA 
10:10 am: Panel 3 – AI’s Role in Reshaping Advertising.
AI has taken advertising by storm, and even more so Digital Advertising. With new updates almost weekly, Performance Max, Advantage +, Smart Campaigns, AI creatives… digital advertising as we know it is changing. Our experts discuss these changes over a “AI’s Role in Reshaping Advertising” panel. Join us for an engaging discussion as our panel of experts dissects the pivotal role of AI in sculpting the future of advertising. This is your opportunity to glean insights and strategies that will prepare you to navigate the ever-evolving landscape with confidence.
Speakers:
Moderator: Hicham Auajjar, Chief Products & Services Officer, GroupM
Hussnain Hamid, Head of Performance, Al Futtaim Retail
Faheem Ahmad, Head of Growth, Chalhoub Group
Luca Atti, Head of Tech Engagement Management – Ads Tech, gTech Professional Services, Emerging Markets, Google
Mansour Salameh, Retail & Ecommerce Industry Partner, Meta
10:40 am: Chair’s Closing Remarks – by Justin Harper, Editor | Campaign Middle East.