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Case Study

Arla Foods MENA

Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

On-ground activations: Do they really work?

OSN+ explains its House of the Dragon pyramid activation

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

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Industry Snapshot: Beyond the Middle East marketing playbook

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eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

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