Anup Oommen December 17, 2024 Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?
Campaign Editorial December 11, 2024 Death of the 30-second spot: Is the creative industry clinging to a relic?
Shantelle Nagarajan November 19, 2024 SMC partners with TGI Sport-ISG for virtual advertising solutions
Campaign Editorial November 18, 2024 AI-powered influencers: Saudi Arabia’s new frontier for brand engagement
Anup Oommen November 12, 2024 Why think ‘out of the box’ when we can ‘imagine possibilities without a box’?
Anup Oommen November 1, 2024 ‘Saudi women becoming key players in boardrooms and Executive Committees’
Anup Oommen October 29, 2024 Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia
Anup Oommen October 22, 2024 Saudi’s Electromin reveals brand goals behind Nissan Formula E partnership
Anup Oommen October 18, 2024 Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling
Anup Oommen October 11, 2024 Arabic attention research challenges conventional wisdom on ad measurement
Campaign Editorial October 8, 2024 Cultural crescendo: Impact of the music industry’s growth on brands
Anup Oommen October 8, 2024 Pizza Hut ‘Opportunity4All’ sees specially abled run restaurants in Saudi Arabia
Campaign Editorial October 7, 2024 Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia
Campaign Editorial October 3, 2024 The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja
Anup Oommen September 23, 2024 Snap launches multi-brand augmented reality campaign for Saudi National Day
Campaign Editorial September 16, 2024 Harnessing the power of creators: a new era in regional marketing
Anup Oommen August 23, 2024 Athar Festival of Creativity unveils speaker lineup, training initiatives
