https://www.youtube.com/watch?v=Z_Nl58t28Rs&feature=emb_imp_woyt
1 stc
Sarha
Agency: Wunderman Thompson
Saudi Arabia has vast deserts, and many parts of the country are uninhabited, un-survivable and un-reachable by most – except for the desert camel, the only being that can easily get there. Meet Sarha: the first content-creating camel, who helped Wunderman Thompson put STC (Saudi Telcom), the kingdom’s biggest network, to the ultimate test and demonstrate its widest coverage. With the help of Sarha, global professional photographers were able to connect remotely and join Sarha on a journey of discovery and be among the first group of people to ever witness and capture the land of Saudi A
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