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Havas and Lego recreate Saudi newspaper

Lego's Saudi Stores recreate a leading Saudi newspaper on the morning of Saudi National Day to highlight the nations pride and progress.

LEGO stands for building every child’s potential. Its newest store in the GCC was opened in the Kingdom of Saudi Arabia, a nation consistently building towards a prosperous future.

Newspapers of Saudi Arabia celebrate the National Day by dedicating every page to highlighting Saudi pride and progress. So, on the 90th Saudi National Day, LEGO Saudi Stores collaborated with Havas Middle East to join the celebrations.

On 23rd September 2020, the front cover of Al Madina (one of the leading Saudi newspapers) was completely recreated using LEGO within a few hours of their National Day paper being released. The teams of Havas Middle East in Dubai and Riyadh collaborated in real-time to build, photograph, design and dis

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