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Lightblue creates campaign with world-class stunts for the launch of the PS5 in the Middle East

Lightblue creates campaign for the launch of the PlayStation 5 with a spectacle including two highly trained wingsuit athletes jumping from the top of Burj Khalifa soaring down to the landing.

PlayStation 5: Middle East Launch

In anticipation of the regional launch of PlayStation 5, LIGHTBLUE conceptualised a series of world-class stunt executions with a diverse audience in mind to bring to life the limitless possibilities of PS5. Each execution was developed in consideration of the current limitations with a strong focus on stunts that are shareable by design, gaining maximum exposure for the launch on social media and digital channels across the Middle East. LIGHTBLUE’s longstanding partnership with Sony PlayStation has spanned 14 years.
Agency: LIGHTBLUE

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