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TBWA\RAAD partners with TV channel MTV to commemorate the Beirut Blast with campaign #WeAreUnbreakable

#WeAreUnbreakable is a joint initiative between TBWA\RAAD and the Lebanese television channel MTV, in collaboration with Swiss artist Simon Berger.

On August 4th 2020, Lebanese citizen’s homes were broken, along with their lives, hearts, dreams, hopes, families. The entire country collapsed. But their resilience, their determination to unveil the truth and to see justice take its course remain unbroken.

A year after the explosion in Beirut – one of the biggest non-nuclear blasts in history – there are still no answers about who was responsible.

It was time to break the silence. To tell the world that “We Are Unbreakable”

On August 4th 2021, victims of the explosion take a stand at the site of the tragedy, their faces powerfully depicted in glass form, to utter a loud and clear scream for the truth, for justice.

#WeAreUnbreakable is a joint initiative between regional creative agency TBWA\RAAD and Lebanon’s television channel MTV, in collaboration with Swiss artist Simon Berger who flew all the way from Geneva to support the cause.

Simon (who created the famous portrait of Kamala Harris upon her election as US Vice President) spent ten days in Lebanon creating portraits of the victims using the force of his hammer onto sheets of glass recycled from the explosion. During his stay, he visited the explosion site, as well as several of the victims’ family members to pay his condolences and find out more about the stories that hid behind the faces he was bringing to life.

The portraits he created will form the stage of one of the country’s most renowned television shows, ‘Sar el Waaet’, hosted by journalist Marcel Ghanem, during a special episode aired live from the port on August 4th at 8:30 pm Beirut time, in memory of the victims.

Find out more here.