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TBWA\RAAD partners with TV channel MTV to commemorate the Beirut Blast with campaign #WeAreUnbreakable

#WeAreUnbreakable is a joint initiative between TBWA\RAAD and the Lebanese television channel MTV, in collaboration with Swiss artist Simon Berger.

On August 4th 2020, Lebanese citizen’s homes were broken, along with their lives, hearts, dreams, hopes, families. The entire country collapsed. But their resilience, their determination to unveil the truth and to see justice take its course remain unbroken.
A year after the explosion in Beirut – one of the biggest non-nuclear blasts in history – there are still no answers about who was responsible.
It was time to break the silence. To tell the world that “We Are Unbreakable”
On August 4th 2021, victims of the explosion take a stand at the site of the tragedy, their faces powerfully depicted

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