CommercialsCreativeFeaturedThe Work

Publicis Dubai creates ‘Invisible Salary Gap’ campaign


“Some salary gaps seem to be more visible than others, there is literally an elephant in the closet that we need to make visible”

That’s how Louis-Georges TIN, the Prime Minister of the State of African Diaspora and Honorary President of Le CRAN (Black Associations Representative Council) briefed Publicis Dubai with the mission to raise awareness on the Ethnic Pay Gap.

What is the Ethnic Pay Gap? It’s a global issue showing that non-whites employees earn less than their white counterparts. For instance, the average racial salary gap in France is 26.25%, 23% in the UK, 25% in the USA, 21% in South Africa and so on.

So, the agency

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.