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posted on Dec. 05, 2025 at 12:46 pm

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

posted on Dec. 05, 2025 at 12:46 pm

The collaboration was supported by a fully integrated campaign that ran across social media, OOH advertising, in-store and in-mall activations, as well as a digital campaign, programmatic push, and direct outreach.

Al Ain Farms

Al Ain Farms has revealed the strategy and rollout of its UAE National Day brand collaboration with renowned Emirati artist Mariaam Al Obeidli and integrated marketing and communications agency Garage366 to design a limited-edition bottle that captures the spirit of the UAE’s heritage, openness and innovation.

The collaboration aims to be a bold statement in brand storytelling, showcasing how partnerships with local artists can drive deeper consumer engagement and set brands apart in a competitive market.

The campaign not only paid tribute to the UAE’s rich cultural identity, but also reinforced Al Ain Farms’ commitment to supporting local talent and the values of unity and diversity.

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Tags:Abu Dhabi Al Ain Farms bus branding cultural identity cultural nuances Diversity Dubai Emirati Emirati creativity Galleria Mall Garage 366 in-mall activations in-store innovation lampposts LED bridge banner LED screens local talent localisation Mariaam al Obeidli megacoms Milana Boskovic ooh advertising openness Sheikh Zayed Road social media UAE heritage Unity

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.