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LIGHTBLUE collaborates with Burberry for TB Summer Monogram campaign

LIGHTBLUE collaborates with Burberry for the next chapter of its TB Summer Monogram campaign, featuring artist Nathaniel A. Alapide who created sand inscription in the Dubai desert.

Burberry – TB Monogram Landscapes

LIGHTBLUE collaborated with Burberry, revealing the next chapter of its TB Summer Monogram campaign, captured through three breathtaking vistas featuring the Thomas Burberry Monogram. In the Dubai desert, multidisciplinary artist Nathaniel A. Alapide created unique sand inscriptions, celebrating the larger-scale Thomas Burberry Monogram introduced in the new collection. “If you create something in the desert, it will always cover it up – it has that ephemeral nature to it,” he said. “The desert is unforgiving. But when you go out into the desert, it is always a collaboration with nature.” LIGHTBLUE created a series of content around the unique sand inscriptions, including multi-platform social edits, an exclusive behind-the-scenes film and photography.