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FP7/KSA and the Sports for All Federation promote healthy living with ‘From I can’t to I can’ campaign


Sports for All Federation (SFA) – Brand Campaign

Sports for All Federation (SFA) sits under the Ministry of Sports, and its main role is to advocate healthy living and physical activity by organizing neighbourhood and outdoor sports events.

In 2021- and after the great success achieved from launching the ‘Baytak Nadeek’ – ‘Your Home – Your Gym’ campaign in 2020 and since all sporting activities were still on halt due to the Covid-19 situation – SFA launched its campaign to highlight the importance of exercising and practising physical activity.

The creative idea was built around a simple fact, that movement is an essential part

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