Memac Ogilvy created a post as a reactive piece of social content in response to Messi leaving FC Barcelona. Memac Ogilvy knew die-hard Messi fans would be heartbroken — so the team wanted to help fans always keep a piece of Messi’s legacy. So instead of tucked away in their wardrobes, as a reminder that they could never wear it during another game, the team decided to help fans frame the t-shirt in their homes.
Aliya Khatri, copywriter, Memac Ogilvy sayd: “IKEA is a great brand to write for due to its fun, quirky, yet caring nature. With IKEA’s strong brand personality, it’s always easy to tell their story through each content piece. This also makes it that much rewarding to jump on trending topics without seeming inauthentic. Another example of us having fun with IKEA jumping on trending topics is a story we did for IKEA Egypt when the Ever Given was finally freed: IKEA Egypt: Suez Canal.”
Credits
Agency: Memac Ogilvy
Client: IKEA
Copywriter: Aliya Khatri
CD/Art: Dina Sami
Client Servicing: Alaa Nour, Nour Safieh
Strategy: Wael AlYousuf
