fbpx
CreativeFeaturedSocialThe Work

TBWA\RAAD and M.A.L.I. launch the “Traditional Virginity Test” campaign, to fight the demeaning ritual of ‘virginity testing’

A study on 36 pregnant women from 2004 showed that 34 of them still had an intact hymen.

Mouvement Alternatif pour les Libertés Individuelles – Maroc (M.A.L.I. Movement) chose February the 14th, Valentine’s Day – a day that epitomizes love and togetherness, to launch a campaign against women’s ‘virginity testing’, breaking the myth of the ‘unbreakable’ hymen and shedding light on a patriarchal concept that still roams around the world, even in modern societies: ‘women’s virginity’; a symbol of women’s oppression.
Being up to speed in technology has never been so important. Join us for our Campaign Online Briefing | Adtech Strategies on February 22nd. Registration is free, spots are limited.
 

For years, bed sheets have been used for ‘virginity tes


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments