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Havas Middle East launches #YMCASelfCheck for breast cancer awareness

In support of Friends of Cancer Patients’ initiatives, Havas Middle East develops dance moves to famous YMCA song turning it into Your Mammary Check Action.

@loginasalah #ymcaselfcheck ♬ original sound – Logina Salah

Regular self-examination is important, as early detection of breast cancer leads to 98% successful treatment*. However, 98.5% of women and men don’t know how to perform a breast self-exam. As prevention is better than treatment, Friends of Cancer Patients (FoCP) and Havas Middle East are raising awareness during Breast Cancer Awareness Month about the importance of self-check for signs of breast cancer.

The Havas team discovered similarities between the moves of catchy 70s anthem YMCA and adapted them to create #YMCASelfCheck, an easy and fun self-check dance -supervised by a medical expert from FoCP- showing peop


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