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Wunderman Thompson launches content creating camel, Sarha, for stc (Saudi Telcom)

Project brings together 11 global photographers showcasing isolated, beautiful land of Saudi Arabia.


Saudi Arabia has vast deserts, and many parts of the country are uninhabited, un-survivable and un-reachable by most, except for the desert camel; the only being that can easily get there. Meet Sarha: the first-ever content creating camel, that helped Wunderman Thompson put stc (Saudi Telcom), the Kingdom’s biggest network to the ultimate test and demonstrate its widest coverage.

With the help of Sarha, global professional photographers including Zay Yar, Naypyitaw, Cody Cobb, New York, Marco Grassi, Rome, Ozan Akkaya, Istanbul, and more, were able to connect remotely and join Sarha on a journey of discovery and be among the first group

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