1 Tena
Age of Despair
Agency: Impact BBDO
In response to International Women’s Day 2021 #ChooseToChallenge, Tena launched a regional campaign to remove the stigma associated with menopause and suggest a new phrase in place of the term “Age of Despair”. The term “Age of Despair” has been used to describe menopause over generations, and Tena’s survey has revealed that an overwhelming majority of women would prefer a new and more positive phrase to define this physical and psychological stage of a women’s life.
2 Peugeot
Disconnect Before You Drive
Agency: Science and Sunshine
Production house: Sensa Digital
Peugeot launched its
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