1 Mohammed bin Rashid Al Maktoum Global Initiatives
World’s tallest donation box
Agency: MullenLowe MENA
This initiative put the iconic skyscraper’s 1.2 million lights up for sale to raise funds and provide meals for coronavirus-hit communities during the Holy Month of Ramadan.
2 KFC
Napkinized
Agency: TBWA/Raad
In March, to celebrate the freedom that comes with eating with your hands – and to emphasise that eating at KFC is always a fun and super-casual experience, KFC turned its menus, placemats, food bags, posters, flyers and even its cashier receipts into tissue napkins of different shapes and sizes. That was before lockdown, of course. By August the brand had put its ‘finger-licki
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