FeaturedThe Work

RAKBANK’s latest campaign targets turning memories to art

Memotraits - Turning memories to art

RAKBANK being the Regional Partner of FC Barcelona in the UAE, wanted its Barça fans to relieve their memories of Camp Nou. The thrill of watching FC Barcelona play live at the home stadium invokes emotions, similar to first-time experiences.

The Idea: Memories can be felt, but they aren’t easy to touch. What if you could turn memories into a piece of art by using tech?

RAKBANK introduced ‘MEMOTRAITS’ (Memory + Portrait) transforming emotional data into abstract art with the help of an Electroencephalography (EEG) headset. RAKBANK invited unsuspecting FC Barcelona fans to participate in this unique social experiment, all documented in a video content piece.

How did this w


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments

");