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Burj Khalifa secures 1.2 million meals one week after turning into the World’s Tallest Donation Box

The initiative enabled individuals, companies and charity organisations to light up the world’s tallest tower one pixel at a time

Within one week of transforming into the World’s Tallest Donation Box, Burj Khalifa beamed bright in celebration of securing 1.2 million meals to support communities affected by the Covid-19 pandemic.

In May, the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, launched the World’s Tallest Donation Box. The first-of-its-kind creative initiative put the iconic skyscraper’s 1.2 million lights up for sale to raise funds and provide meals for coronavirus-hit communities during the holy month of Ramadan. The initiative, produced in collaboration with MullenLowe MENA, enabled charitable organisations, companies and the general public to pu


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