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Mastercard Astronomical Sales

Mastercard launched a promotion entitled Astronomical Sales in which the eclipse directly influenced discounts on the shopping site, noon.

New media spaces are always hotly pursued by brands and recently, Mastercard managed to put their promotion in the sky.

Leveraging a rare eclipse, the likes of which hadn’t been seen in the UAE for 172 years and won’t show itself again for nearly a century, Mastercard launched a promotion entitled Astronomical Sales in which the eclipse directly influenced discounts on the shopping site, Noon.

Prices on Noon were diminished with the sun and, since the eclipse reached 97%, Mastercard holders also received 97% off an array of pre-selected products. But only for the brief window of almost-total coverage. Once the sun started revealing itself again, so too the prices increased, until the


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