On September 15 the #TishTashThru event attracted over 200 influencers and media and a combined audience of millions in terms of social media following and circulation, descend on #TishTashThru, held at the Costa Coffee Drive-Thru on Al Wasl Road for the efficient yet innovative and COVID-friendly event of the season.
Brought to you by your friends at TishTash, what is #TishTashTru exactly? Well, think a drive-thru with a twist – with the path from entry to exit full to the brim with the latest beauty, health and wellness trends, with a few branded surprises along the way.
#TishTashThru marks the beginning of a unique breed of creative event, the start of a new frontier and a glimpse of things to come. The best thing – attendees didn’t even need to leave their cars! With more than a hint of the fabulous 1950s, retro drive-thru events are turning out to be this season’s entertainment salvation globally – because, let’s face it, it’s been a rollercoaster of a year – we could all do with a lighthearted interlude or two.
With attendees given an hourly slot in which to arrive, fun motivational messages greeted cars as they wound their way leisurely through the drive-thru with brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela, Champion Cleaners and many more showcasing their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures. With each drive-thru window revealing much more than fast food, #TishTashThru was a veritable voyage of discovery for beauty obsessives and wellness aficionados.
Attendees exited with wellness-orientated tips and tricks, the obligatory beauty stash, their Costa order of choice from the new Value Menu and a heady dose of motivation, TishTash style.
On partnering with TishTash on this event, Shemaine Jones, Head of Marketing at Emirates Leisure Retail said, “It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically. We reached over 200 influencers in a fun and safe manner and the coverage has been amazing and we had the highest attendance of ANY event we have ever done!!! Thank you to the amazing TishTash team!”
As the dynamics of events have radically changed and most events have been conducted virtually due to COVID, this event has brought a pinch of human interaction, with safety, that can spread in the form of innovative events that keeps us safe and connected.