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Snickers launches first ever Hunger Insurance campaign by Impact BBDO Dubai

Snickers now insures you for the mistakes you make when hungry

Studies have shown that people don’t think straight when they’re hungry leading to loss of concentration, impaired focus and bad judgement. This makes hungry people more prone to mistakes, errors, mishaps, and blunders, the consequences of which can be troubling.

To help people cope with their blunders – and to make sure they don’t happen again – SNICKERS® has launched Hunger Insurance, the only insurance that covers you for the mistakes you make when you’re hungry. The first insurance of its kind. Whether it’s something small like losing your keys or a bit more severe like forgetting your anniversary, as long as you can prove you were hungry at the time, you’ll receive a p


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