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Volkswagen’s ‘The Journey’ tells the hard truth about success

As a brand committed towards moving people forward, Volkswagen, alongside their dedicated social media agency, Socialize, have decided to let their cars take a back seat in their latest digital video series, ‘The Journey’.

The series aims to combat the unrelatable and inauthentic portrayal of ‘success stories’ online by revealing ‘the truth behind the road to greatness’, through a series of candid, open-artery interviews with esteemed company owners in Dubai.

‘The Journey’ offers an unfiltered and behind-the-veil look into the lives of entrepreneurs, leaving no trial or tribulation left unheard, in an attempt to inspire new audiences to pursue greater challenges on


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