It is widely acknowledged that 2020 has seen the world change in ways we never imagined. Amongst others, it has changed the way businesses operate in all sectors and regions. And of all these changes, the one that stands out most are the changes that have taken place in the area of digital transformation. In a few short months, digital adoption across the board has taken a quantum leap. In fact, a survey by McKinsey & Company finds that the response by businesses to Covid-19 has speeded the adoption of digital technologies in several ways. For example, the survey discovered that companies have accelerated the digitization of their customer and supply-chain interactions and of their internal o
Covid-19: the greatest ‘digital accelerant’ of the decade? By Heriot-Watt University’s Dr. Paul Hopkinson
Partner content: In a post-Covid era, many companies have had to embrace digital transformation or accelerate their effort in order to succeed. But what are the implications for marketers?
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