33 Superbrands celebrated at annual tribute event

The brands were recognised for quality, innovation, credibility and impact in the global marketplace

Superbrands, an independent authority of branding, honoured 33 leading brands from the UAE at the 19th annual Superbrands tribute event. 

The brands were recognised for their quality, innovation, credibility and impact in the global marketplace. Brands that were awarded the Superbrands status will now join an exclusive club of international frontrunners, by gaining recognition as leaders in their fields.

The rigorous selection process involved polling not only by the Brand Council but also by online voting. This further expanded the voting base to almost 2,000 senior managers and marketing professionals. 

It involved evaluating market presence, customer perception, innovation, and the overall impact created by the brand.

The event also witnessed the launch of the 2023 edition of the Superbrands book. It highlights the unique achievements and brief history of each of the 33 brands honoured this year. 

Mike English, Director at Superbrands Middle East, said: “It is crucial for brands to stay relevant in an ever-competitive market, where it is often hard to successfully retain brand loyalty.

“Customers are often easily swayed or overwhelmed by various market options, and are quick to spend on companies that they are not only familiar with, but also feel a lasting value and connection with.”  

The event brought together industry leaders and influencers from around the world. It served as a platform for networking, knowledge sharing, and celebrating the achievements of leading brands. 

UAE Superbrands 2023

  • AJMS Global
  • Al Rostamani Group
  • Aldo
  • Arakkal Gold & Diamonds
  • Aster DM Healthcare
  • AXIOM Global
  • Captain Oats
  • Citymax Hotels
  • Coffee Planet
  • Crocs
  • 15 Dune London
  • Foodco
  • Forest Essentials
  • Hamriyah Free Zone Authority
  • Hayatna
  • Inglot
  • Kanz Jewels
  • Kreston Menon
  • Levi’s
  • MCI Middle East
  • Nando’s
  • Nine west
  • Nutridor
  • Skechers
  • Tim Hortons
  • Tommy Hilfiger

UAE Superbrands Council

  • Mike English, Director, Superbrands Middle East & North Africa
  • Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free
  • John Brash, Founder & CEO, Brash Brands
  • Dr. Ram Buxani, Chairman ITL Cosmos Group
  • H.E. Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority
  • Raju Menon, Chairman and Managing Partner, Kreston Menon
  • John Deykin, Branding Expert
  • Alisha Moopen, Deputy Managing Director, Aster DM Healthcare 
  • Rohit Walia, Executive Chairman and CEO, Alpen Capital ME Limited
  • Niranjan Gidwani, Consultant Director Charter Member – TIE Dubai
  • Dr. Raza Siddiqui, Executive Director, RAK Hospital and Chief Executive Officer, Arabian Healthcare Group
  • Paras Shahdadpuri, Chairman, NIKAI Group of Companies
  • Waseem Al Halabi, Board Member, Abu Dhabi Chamber of Commerce and Industry
  • George Kunnappally, Managing Director, Nando’s