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Video

Henkel founder Fritz Henkel

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

The campaign aims to frame “Ahlan Asia” as a cultural invitation for AFC Asian Cup 2027 that is rooted in hospitality and unity.

Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign

Dubai Islamic Bank campaign

DIB resonates strongly with series of solidarity campaigns instead of silence

Magix campaign

العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views

Toyota

Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Pepsi Football Nation BigTime Creative Shop

BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers

Song without beats powers Magdi Yacoub donation campaign

Carrefour Morocco magnifies details to win the freshness battle

Home Page Ads

THE WORK

The Answer is Yas

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

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