Deliveroo has taken a step back in time for a fun stunt, using an abra to make a one-off delivery at the historic Dubai Creek.
In celebration of the unusual delivery, Deliveroo revealed some of the locality’s most popular restaurants on the app.
Deliveroo said the stunt celebrates the city’s cultural history and reaffirms its commitment to creating hyperlocal experiences and connecting communities while transforming the way people shop and eat.
An abra, meaning “to cross” in Arabic, served as the main mode of transportation for generations, ferrying passengers and goods across the Dubai Creek, an area commonly referred to as the ‘heart of Dubai’. The abra is symbolic of the city’s rich history.
Deliveroo integrated its brand into the 30-year-old vessel, preserving elements of its rich heritage while embracing modernity.
The unique transformation was designed to complete a one-off stunt on the historic waterway between Deira Old Souk and Bur Dubai.
In Deira and Bur Dubai, some of the most sought-after restaurants and cuisines revealed by Deliveroo include Al Safadi, Laffah, Manoushe Street, and Jawharat Al Sham for authentic Middle Eastern flavours.
“This one-off stunt serves as a nostalgic nod to Dubai’s storied past.
“Deliveroo remains steadfast in its commitment to honouring tradition, fostering community, and becoming the gateway to great on-demand delivery experiences in every neighbourhood as the city evolves over time,” it said in a statement.
